Credit Unions Top IPSOS Financial Service Excellence Awards

NBTA Credit Union is proud to be a part of the cooperative financial movement in Canada.  Being a credit union represents a fundamental difference in how we look out for our Members’ best interests.  As a result, Canadians have voted Credit Unions as #1 in Customer Service Excellence (IPSOS) for the fifteenth straight year among ALL Canadian financial institutions.  This is a big deal as it shows how we, as a group, treat our Members with fairness and trust while always looking out for our Members’ best interests.

For the fifteenth consecutive year, Canada’s credit unions have won multiple awards in the Ipsos CSI Financial Service Excellence awards, being recognized in seven categories, four of them as the sole winner. Particularly notable were the wins in “Customer Service Excellence” and “Values My Business” categories.

“Once again, Canadians have recognized Canada’s credit unions as standout leaders in customer service and other key areas of financial services,” says Martha Durdin, President and CEO of the Canadian Credit Union Association. “We know that credit unions offer a very real and necessary alternative in Canada’s financial services landscape, and to see them recognized by IPSOS only further confirms their vital role.”

The full list of categories in which Canada’s Credit Unions were winners includes:

  • Customer Service Excellence (sole winner)
  • Values My Business (sole winner)
  • Branch Service Excellence (sole winner)
  • Live Agent Telephone Banking Excellence (sole winner)
  • Financial Planning & Advice
  • Online Banking Excellence
  • Automated Telephone Banking Excellence

This year’s results also highlighted the fact that full-year 2019 scores place Canada’s Credit Unions ahead of the Big 5 banks on all key metrics, exceeding the banks by 17 points in the Value for Money category and by 16 points in NPS.

About Canadian Credit Union Association
Canadian Credit Union Association is the national trade association for Canada’s credit unions and caisses populaires outside Quebec. These financial institutions offer a full-range of retail banking services to over 5.7 million Canadians. Collectively Canada’s 241 credit unions generate over $6.5 billion in economic impact, are leaders in small business lending, and have assets of over $225 billion.